> For the complete documentation index, see [llms.txt](https://help.horsespot.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.horsespot.com/general-management-tools/event-communications/marketing-your-event.md).
# Marketing your Event
Congrats! Your competition is live on Horse Spot! Now what? It's time to start promoting it across your marketing website, prize list/show bill, social media, and other media outlets! Below are suggestions we have for making the most of your marketing efforts.
## **On Your Website**
{% stepper %}
{% step %}
### Add your show dates
Add a link or button to your tenant page so users can view your whole schedule on Horse Spot. Secondly, if you wanted to take it a step further, you could add a link or button to each individual show's dashboard page, so competitors can go straight to your event details and online entries. Go to your public show dashboard for an individual event, and just copy and paste in the url.
{% endstep %}
{% step %}
### Make it clickable
Before you publish, check that links aren't just typed out. Most web providers will have a link icon so you can copy and paste in the URL to make it a clickable link. Links help navigate users where they need to go without the manual work.
{% endstep %}
{% step %}
### Add the Horse Spot logo
Slap our logo on there and you'll have us blushing! Brand recognition tells users what platform your using. You can find our press kit and logo usage guide here: [Marketing Tools](/media/marketing-tools/media-kit.md)
{% endstep %}
{% endstepper %}
If your users end up on [horsespot.com](https://horsespot.net/) versus your unique tenant site, no worries! Horse Spot is easy to search, so your visitors won't have trouble finding their way to what they need.
Still have questions? See some of our FAQ's around websites below:
Will Horse Spot help me with my website?
We're always here to help give simple tips and tricks! One thing to note, Horse Spot doesn't build marketing websites. That's not a permanent stance, it's just not where we are today. It's an ask we hear from producers and organizations, and it's one we may fulfill down the road. If this is something you need support on, we'd love to know!
Can I display Horse Spot data right on my site? Such as results or series points?
Right now, we also don't have a quick way to embed your Horse Spot results directly into your website via code. If that's something you're interested in, let us know. Hearing from you helps us prioritize what to build next.
## **On Social Media**
A few tips for sharing Horse Spot content on social media:
{% stepper %}
{% step %}
### Skip the QR codes!
No one is scanning a QR code on Instagram. It might make sense to have this live in your printed prize list or on your website where users might be viewing it from a desktop computer and scanning from their phone.
{% endstep %}
{% step %}
### Ditch schedule screenshots in posts
Screenshots and PDFs of schedules go stale the second you post them. Horse Spot updates in real time, so skip the screenshot and share the link instead, it's easier to read and always current. We suggest adding the link to your stories. If you're planning on posting too, below we've provided an example of how you can showcase classes offered in a legible way, formatted for Instagram. If you need help making social media templates, tools like Canva can be easy for anyone to use. You can add your logo and personalize it!
{% endstep %}
{% endstepper %}
What if I want to post results on social media?
We encourage you to share and celebrate! Someday, we'd love to build generated, optimized social posts for you, think ready-to-go Instagram carousels pulled straight from your show data and official results. We're not there yet, but it's a direction we're excited about.
## **In your Prize List or Show Bill**
Printed and digital prize lists are a great way to showcase what your competition has to offer. Horse Spot would be honored to have a page in your program!
**Navigate here to download our standard horse show prize list PDF:**
{% file src="/files/gF0RUNkCTiEZ7tzSuuqd" %}
**Navigate here to download our standard rodeo program PDF:**\
(Coming Soon!)
{% hint style="success" icon="circle-question" %}
Want us to design a custom ad for your prize list? Contact Lindsay at
{% endhint %}
---
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