> For the complete documentation index, see [llms.txt](https://help.horsespot.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.horsespot.com/general-management-tools/event-communications/email-marketing.md).

# Email Marketing

## Your Brand, Your Voice

You know your brand better than anyone, because it's a part of you. Putting that brand out into the world, whether that's an organization logo, a show series, or the story behind your rodeo, takes a little introspection and digging deep. We can't do that digging for you, but we can hand you the shovel.

#### Your brand defines you and you define your brand 

Horse Spot doesn't run your email marketing and honestly, we think that's a good thing. Your voice, your exhibitors, your list, your campaigns. What we will do is make sure you've got everything you need to go build it, minus the confetti GIFs (you'll have to send those yourself).

That said, "hands-off" doesn't mean "hands-out-of-reach." We're always collaborating with our community: co-marketing on social, contributing prizes to your horse show, and pitching in on your email marketing efforts wherever we can. We want to see your horse shows and rodeos thrive, and we show up as a collaborator, not just a vendor. 

#### We aren't an Email Provider (yet) but we can get you your data 

Horse Spot does not currently have an in-app email marketing system. That said, we make it easy to gather what you need to run your own campaigns elsewhere.

Maybe someday we'll build the next Mailchimp version of Horse Spot. Never say never. But right now, we're focused on serving our community the best way we know how: by giving you the data and tools to tell your story your way.

Horse Spot allows for bulk exports of entry information, including email addresses. This is a great way to put together an email list of exhibitors and contestants for your own outreach.

**A quick note on opt-ins**: any users you plan to market to need to individually subscribe or opt in to your marketing communications directly. Horse Spot does not automatically enroll users into a producer's marketing list, so make sure you're collecting consent before adding anyone to your campaigns.

**Email Providers We Recommend**

1. Mailchimp (the more simple and affordable solution)
2. Klaviyo (the more advanced and automated solution)


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